Neal's Yard has a long-standing reputation as a beauty brand with the expertise of the apothecary (the recognisable blue bottle is a tip of the hat to that trade) and a deep-rooted holistic approach to health and beauty. Since they opened their first shop in Covent Garden in 1981, they have stayed true to that vision: discovering and delivering natural ways to improve health and wellbeing through outstanding natural and organic skincare products.
My first positive impression was upon discovering the brush. It looks like a fine and delicate comb with very little product residue on it. Upon application, it literally combs the lashes apart whilst applying a thin layer of mascara. The end result is long, well-defined, clumb-free eyelashes. Love at first sight!
On top of the impressive finish, Neal's Yard lengthening mascara contains 78% organic ingredients and 5% natural minerals. The formula is enriched with a thickening tetra peptide (a peptide containing 4 amino acids), omega-rich argan oil and antioxidant white tea. Furthermore, it contains no parabens, no silicones and no BHT.
This product gets a thumbs up from me, combining performance with natural beauty.